SETE, the Association of Greek Tourism Enterprises, launches a fundraising campaign to support the implementation of the marketing plan for Greek gastronomy. The scope of the project is to make gastronomy one of the key reasons for tourists choosing Greece as their holiday destination. All details of how this can be achieved are included in a comprehensive study that SETE developed and presented in 2009.
The fundraising campaign is an initiative that presents opportunities of interest for a large number of companies associated with the gastronomy sector, either directly or indirectly. Moreover, this initiative is a call for action to all enterprises and organizations that responsibly serve the Greek tourism sector as it can create win – win scenarios for all involved.
The fundraising campaign is supported by PRC Group – The Management House as an exclusive communications and publicity partner, with the pro-bono contribution of Advocate/Burson-Marsteller and SPOT JWT.